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On the JJ Barnes Blog, discover expert shoe cleaning hacks using baking soda, vinegar and simple household items to restore your white trainers, suede and leather shoes – and make them last significantly longer.
Worldwide Google searches for “how to get white trainers clean” and “how to clean suede shoes” have surged by over 5,000% this month. With more people getting outside and the rising costs of replacing footwear, more people are turning to affordable home cleaning solutions. These methods not only save money but also reduce waste, helping shoes last longer for both financial and environmental reasons.
Footwear specialists at Elevate Your Sole have shared proven cleaning techniques using everyday household items. Below are practical hacks for different materials, plus key mistakes to avoid.


Why Proper Shoe Care Matters More Than Ever
Damp conditions quickly dirty shoes, while frequent replacements add up in cost and environmental impact. Simple DIY methods can restore appearance and extend the life of your favourite pairs without expensive products or specialist equipment. The secret lies in using the right approach for each material.
How to Clean White Trainers Effectively

White trainers show dirt easily, but targeted cleaning keeps them looking fresh.
- Remove laces first: Take out the laces and soak them separately in warm soapy water. This prevents dirt from transferring back onto the shoes during cleaning.
- Baking soda and white vinegar paste: Combine one tablespoon each of baking soda and white vinegar with a little warm water to form a paste. Apply it with a soft brush like an old toothbrush, gently scrub the surfaces, wipe away residue with a damp cloth, and allow the shoes to air dry.
- Non-gel white toothpaste for soles: Apply a small amount of white toothpaste to rubber midsoles, scrub lightly, and wipe clean. This helps remove black scuff marks quickly.
- Acetone nail polish remover: Use nail polish remover sparingly on a cotton pad for tough scuffs on non-fabric areas.
- Raw potato trick: Rub the cut side of a raw potato over scuffs. Natural starches help lift stains and restore shine without harsh chemicals.
How to Clean Suede Shoes Safely

Suede needs a gentle, dry-first approach to preserve its soft texture.
Start by brushing the suede with a dedicated suede brush or soft toothbrush, always moving in one direction to protect the nap. Avoid water initially, as it can cause permanent marks. For stains, lightly dab a small amount of white vinegar on a cloth—never soak the material. Let it dry completely, then brush again to restore the pile.
Steam from a kettle can help lift flattened fibres before brushing. Never dry suede shoes on radiators or near direct heat, as this risks shrinkage and hardening.
How to Clean and Maintain Leather Shoes

Leather benefits from careful wiping rather than soaking.
Use a damp cloth with mild diluted soap or a white vinegar-water solution to remove dirt and marks. After cleaning, apply a leather conditioner to keep the material supple and prevent cracking, especially in colder weather. A tiny drop of olive oil can add shine—apply sparingly and buff thoroughly with a soft cloth. Finish by buffing with a dry cloth and using a protective spray before wearing in wet conditions to guard against stains.
How to Eliminate Odours from Shoes
Unpleasant smells often come from moisture and bacteria. Simple remedies include:
- Sprinkle baking soda inside the shoes and leave overnight, then shake it out in the morning.
- Place dry tea bags inside to naturally absorb odours.
- For a deeper treatment, seal the shoes in a bag and freeze them overnight. The cold kills odour-causing bacteria and refreshes the interior.

Common Shoe Cleaning Mistakes to Avoid
Many well-intentioned cleaning attempts actually shorten the lifespan of footwear. Key errors include:
- Washing trainers in a washing machine, which can weaken glues, distort shapes, and damage cushioning.
- Using harsh chemicals or bleach on white shoes, often causing yellowing or discolouration instead of brightness.
- Drying shoes on radiators or direct heat sources, leading to cracking, warping, or shrinkage in leather and suede.
- Scrubbing suede with water, which flattens the nap and leaves visible damage.
- Storing shoes while still damp, which promotes mould, persistent odours, and material breakdown.
Allowing shoes to dry naturally at room temperature and ensuring they are fully dry before storage makes a significant difference to longevity.
Final Tips for Longer-Lasting Footwear
Consistent care with the right techniques beats frequent replacements. Keep a basic kit with soft brushes, baking soda, white vinegar, and a leather conditioner handy. Address stains promptly and always prioritise gentle methods tailored to the shoe material.
By following these expert-backed tips, you can maintain cleaner, fresher shoes for longer while saving money and reducing waste. Your wardrobe—and your wallet—will thank you.
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