Emily In Paris Sends Searches For Paris Holidays Rocketing

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January 10, 2023
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On the JJ Barnes Blog, I check out research that finds the new series of Emily In Paris has sent searches for Paris Holiday to their highest point in five years.

I haven’t been to Paris since I was a teenager, but I loved the city then and I’d love to go back now. The beautiful architecture, incredible food, and romantic atmosphere call to me.

people around louvre museum — Photo by Timea Kadar on Pexels.com

Jon and I have promised one another that one day, if (when?) we can afford it, we will visit Paris together and have a wonderful city break to explore everything the beautiful city has to offer.

Emily In Paris

According to New Casinos‘ analysis of Google search data, searches for “Paris holidays” have increased by 161% in the United Kingdom in January 2023, shortly after the 21st of December marked the release of the new season of Emily in Paris on Netflix.

Through her appearances in stunning Parisian locations like Place de Valois, Palais Galliera, and Parcs des Buttes-Chaumont, among others, viewers get a glimpse into Emily Cooper‘s glamorous life. As a result, it should come as no surprise that Brits are eager to visit the stunning city to experience the lifestyle of the marketing executive.

Searches for Paris Holiday on the JJ Barnes Blog — Searches for Paris Holidays

Paris Holidays

“There’s no doubt that Emily Cooper is an influential individual on the show, given her high number of followers who keep up to date with her life by watching her livestreams, plus her persuasiveness with clients in her days at work,” said a spokesperson from New Casinos. “It’s fascinating to see that her character’s influence is carried into the real world. The hit series shows off sides of Paris including nightlife, extravagant restaurants, and famous attractions like the Eiffel Tower and the Louvre, causing the audience to want to see it for themselves. Considering that the search term has increased by a staggering 161% – it’s certainly a reflection of how much we can be caught up in our favourite TV series.”