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On the JJ Barnes Blog, I check out a new study by fashion experts at Boohoo, which found the TV shows which had the most influence over the fashion industry.
Like most people, I’ve found myself lured in by the fashion choices of the characters and actors in the TV shows I love. While I could never afford the designer labels worn by Carrie Bradshaw, nor had the body to pull off Rachel Green’s slinkier numbers, I always enjoyed finding ways to try and recreate looks I loved. My daughter is following in the same pattern now, getting very excited by gothic styles, and monochrome outfits, inspired by her love of Wednesday.
Most Fashionable TV Shows
To discover which TV shows have had the greatest impact on our style choices and the fashion industry, the fashion experts did a study, determined to discover the most fashionable TV shows of all time.
The study, which was carried out by fashion experts Boohoo, looked at Google search data for various search terms related to fashion, style, and outfits for each new and recurring television show that had been broadcast in the previous year. The results showed which shows were the most fashionable of the year. The study also looked at every fashion-related TV show to find the ones that had the most influence on the fashion industry over time.
Euphoria
According to the findings, Euphoria is both the most fashionable television show of 2022, and the most fashionable show ever. A staggering 132,900 times per month, people search for terms related to Euphoria’s fashion, placing the high school drama at the top. When broken down, the term “Euphoria outfits” is searched for an average of 121,000 times per month, which is more searches than the other top 10 put together.
Emily In Paris
Emily in Paris is the second-most fashionable show on television in 2022. The term “Emily in Paris outfits” is searched for an average of 31,000 times per month worldwide, and the popular Netflix show receives an average of 39,900 global searches per month for terms associated with the show’s fashion.
Stranger Things
Stranger Things was named the third most fashionable show of the year, according to the study. Stranger Things has influenced a revival of 80s fashion, with an average of 28,800 fashion-related searches per month. This includes bold hairstyles and denim-on-denim.
Peaky Blinders
Peaky Blinders was the fourth most popular show on television in 2022. The term “Peaky Blinders fashion” receives an average of 7,300 worldwide searches per month, making it the most searched-for term for Peaky Blinders fashion 18,200 times per month.
Friends
Friends is the fifth most-searched-for-fashion-related television show of all time, with 16,500 global searches per month. Friends is famous for its fashion choices from the 1990s, including some of the most memorable fashion moments ever shown on screen. Even though the show ended in 2004, the term “Rachel Green outfits” still receives an average of 35,000 monthly searches all over the world.
More Fashionable TV Shows
With 14,400 global searches per month, the study placed Bridgerton just behind Friends as the sixth most popular television show of all time. With 6,200 monthly searches for its fashion, That 70s Show came in second place in the ranking. Gossip Girl comes in at number eight in the top ten, followed by Sex and the City at number nine and Gilmore Girls at number ten.
Boohoo
“Fashion plays a huge role in many TV shows, often showcasing the latest style trends and clothing from top designers, which influences how people dress in real life,” said a spokesperson for Boohoo. “This study provides a fascinating insight into the most stylish shows, with Euphoria unsurprisingly taking the crown. Euphoria is known for its bold, visually striking aesthetic, which includes a vibrant and eccentric mix of fashion. The costumes are often used to express the characters’ personalities and experiences, and constantly push the boundaries of traditional fashion.”
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