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On the JJ Barnes Blog, I share my top tips for SEO in website design so my fellow entrepreneurs, business owners and bloggers can grow their businesses and get more attention on their work!
SEO
You know that feeling when you’ve poured your heart and soul into your website, but it’s languishing in the digital wilderness, unseen and unheard? Frustrating, right!? From my work with Siren Stories, to creating The Table Read, and now helping my parents with Squirrel Lettings, my entire work life is focused on getting people to visit websites, and I know how important it is.
Whether you’re a seasoned entrepreneur or just starting your journey, SEO (Search Engineering Optimisation) is the key to unlocking your online potential. It’s like having a neon sign screaming your awesomeness to the world, attracting the right customers and propelling your business to new heights.
But let’s be honest, the world of SEO can be a confusing labyrinth. Jargon flies, algorithms shift, and you’re left feeling like you need a decoder ring and a compass just to navigate. That’s why I’m here. I’m sharing my hard-won SEO knowledge with you as actionable tips, practical strategies, and insider secrets from experts such as Hundreds Agency to optimize your website design for maximum search engine love.
Why is SEO so important?
Without SEO, your website is essentially tucked away in a hidden corner, unnoticed by potential customers. SEO optimizes your business website for search engines, making it appear at the top of relevant search results, like a neon sign screaming “Hey, I’m here!” to the right audience.
When someone searches for a health and wellness service, they’re not likely to wade through pages and pages of results; they’ll click on the top links that best answer their query. SEO helps your website rank higher in those search results, increasing your visibility and attracting more qualified leads.
Top Tips For SEO In Website Design
1. Keywords
- Identify relevant keywords: What terms would people use to find your services? For a health and wellness business, think “yoga classes in Stafford” or “nutritionist near me.”
- Sprinkle them wisely: Use these keywords naturally throughout your website content, titles, and descriptions. Don’t just stuff them in so your writing reads as weird!
- Target long-tail keywords: Go beyond single words and create niche sentences that people are likely to search for. “Best vegan meal plans for weight loss” is more specific and can attract targeted traffic.
2. Content
- Create valuable content: Informative blog posts, engaging articles, and helpful guides establish you as an authority in your field. If you’re a health and fitness brand, create blog posts such as “Top 5 Yoga Poses for Stress Relief” and link them to your yoga page or class schedule.
- Implement your keywords: Use relevant keywords in your titles, meta descriptions, and headers.
- Stay fresh: Regularly update your content to keep visitors coming back and search engines happy.
3. Technical Tweaks:
- Mobile-friendliness is crucial: Ensure your website looks and functions flawlessly on all devices.
- Page loading speed matters: Slow websites frustrate users and hurt SEO. Your hosting provider acts as the foundation of your website. Opt for a reliable provider with a good reputation for speed and uptime. Shared hosting might be cheap, but dedicated or VPS hosting offers more resources and better performance.
Minify your HTML, CSS, and JavaScript files by removing unnecessary characters and formatting. Combine these files whenever possible to reduce the number of HTTP requests your browser needs to make. Tools like Minify and Combine by Autoptimize can automate this process. - Internal linking: Connect your webpages with relevant links, helping users navigate and search engines understand your content structure.
4. Build Your Backlinks:
- Get other websites to link back to yours: This shows search engines your website is valuable and trustworthy.
- Guest post on relevant blogs: Offer valuable content in exchange for a backlink. If you’re a health and wellness business, find other businesses in a similar field, such as nutrition, and offer to write a post for their blog with a link to your own.
- Engage in online communities: Participate in forums and discussions, linking to your website where relevant.
Remember, SEO is a marathon, not a sprint. Implement these techniques consistently, track your progress, and adapt your strategy based on results. With dedication and a little SEO know-how, your website attract the right audience and propell your business to success!
Bonus Tip: Utilize free SEO tools like Google Search Console and Google Analytics to track your website’s performance and identify areas for improvement.
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