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On the JJ Barnes Blog, I check out research into the pop culture influences on Christmas trends, and wonder whether you’re having a Barbie inspired Christmas?

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Christmas Trends

Christmas fashions are always a curious thing. Celebrities, movies, and fashions all impact the choices we make for our festive decor, and while my Christmas is mostly built around hand made decorations and far too much Baileys, I am fascinated by what inspires the trendy and stylish amongst us to make their choices. Maybe I’m missing out on something super fun, like a Barbie inspired Christmas?

To help me find inspiration, the experts at Unifury analyzed Pinterest Trends data and sent over their findings of the Christmas trends for 2023. From the resurgence of nostalgic traditions to pop culture influences, this year’s festivities promise to be filled with creativity and style, from Christmas decorations to Christmas gifts.

Barbie Inspired Christmas

Searches for ‘Pink Christmas Tree’ spike 286% 

Searches for ‘Pink Christmas Tree‘ have skyrocketed by a remarkable 286% in the past six months. It appears that Barbie mania is spreading into the festive season, inspiring a wave of pink holiday decor.  

A pink Christmas tree is the perfect, fun, centerpiece for Christmas, offering a different touch to a traditional color scheme and is perfect for photo opportunities.  

I think my seven year old would absolutely LOVE a pink Christmas tree. But then she’d love pink walls, a pink sofa, and a pink dog, so there’s no surprise there.

Searches for ‘Pink Christmas decorations’ soar 198% 

Following the Barbie-inspired trend, ‘Pink Christmas decorations’ have seen a surge of 198% in searches in the past six months. Prepare for pink baubles, tinsel and lights bringing a vibrant holiday atmosphere that’s bound to delight. 

While a pink Christmas tree might be pushing it a bit much for most of the family, I think we could all get on board with some super fun pink Christmas decorations. We all loved the Barbie movie, so including a nod to that in our decor would be fun, and the seven year old would be very happy with that compromise!

Taylor Swift Inspired Christmas

Searches for ‘Taylor Swift Christmas’ have risen 220% 

Fans of Taylor Swift, known as ‘Swifties’, are already planning their Taylor-themed Christmas with ‘Taylor Swift Christmas’ searches exploding by 220%.

Expect to see ornaments, and decor that are inspired by Swift’s Eras tour, including purples, pinks, greens, and oranges. With the recent release of 1989 (Taylor’s Version), we can expect to see lots of blue and soft green tones to be popular among fans.  

I absolutely ADORE Taylor Swift. She speaks to my soul. So representing that love at Christmas time with some Taylor Swift Christmas Decorations while listening to Christmas Tree Farm feels like it would suit me very well.

Beyonce Inspired Christmas

Beyoncé inspires a metallic and chrome Christmas 

Thanks to the Beyoncé Renaissance tour’s metallic and chromatic costumes, ‘silver Christmas tree’ searches have surged by 250%. To emulate the color scheme and aesthetic of the record-breaking tour, incorporating silver accents to your decorations, from baubles to wreaths can be the perfect way to achieve the on-trend look.

Similarly, searches on Pinterest for designs around ‘silver and gold Christmas tree’ have exploded by 335% as Beyoncé’s Renaissance tour metallic costumes continue to inspire festive decorating.  

Chuffed to say that we are bang on trend for this. Not only do we have lots of silver decorations, we also have a silver Christmas wreath on our front door! I always knew I was fashionable… in my own way.

Top Trending Christmas Gifts

UGG Slippers are back with a search interest increase of 155% 

Online searches for ‘UGG slippers‘ have increased by 155%, primarily capturing the interest of 18–24-year-olds. Impressively, 64% of these searches were made by young women in that age group. UGG slippers are set to be a cosy and fashionable staple this holiday season and the perfect gift for your loved ones. 

My feet are always cold and a sure fire hit of a gift for me is fluffy socks or super warm slippers. Looking outside at the Winter wonderland of minus temperatures that have descended on our little town, I think it makes total sense that super warm slippers are making the trends list!

Cashmere sweater searches explode 72% 

Online searches for ‘cashmere sweater’ have increased by72%, peaking in October. A cashmere sweater is a wonderful Christmas gift that combines comfort, warmth, style, and thoughtfulness.

It’s a versatile and timeless present that can be cherished for years, making it an excellent choice for anyone on your holiday gift list. The searches also highlight the desire for quality when it comes to gift-giving this year. 

Warm, cosy and stylish, I absolutely understand why cashmere sweaters are bang on trend! I miss being able to wrap up warm in cosy jumpers during the warm weather, and have a huge stash of fluffy things, some even knitted by hand by my own ma, that I get to wear when it’s cold.

Pet gifts are popular too with searches for ‘dog sweater’ up by 190% 

Dog owners are gearing up for the festive season as searches for ‘dog sweater’ have exploded by 190%. Get ready to see your furry friends in adorable holiday attire.

If you are stuck for gift inspiration for your dog-obsessed loved ones, a sure-fire way to delight them is with a Christmas sweater for their dog. 

I absolutely LOVE my Mollydog, and love including her in our festive celebrations, so a nice warm dog sweater to wear on cold dog walks over the next few months sounds like the perfect option!

As we approach the most wonderful time of the year, these trends provide a glimpse into the upcoming Christmas season’s creativity, warmth, and diversity. Whether you’re a fan of classic nostalgia or eager to embrace pop culture influences, there’s a trend to suit every taste this holiday season.

-spokesperson at Unifury
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