What Is Britain’s Favourite Take Away?

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On the JJ Barnes Blog, I check out research into Britain’s favourite take away, and then get very, very hungry.

If you have ever followed me on social media, you’ll know that food is a huge part of my life. I love eating, I love cooking, I love buying food. I plan trips around what I’ll eat, and dream of traveling the world to taste food everywhere I go.

I also love ordering take away. My personal favourite is always to order curry. Our favourite take out place is Bengal Lounge, from where I order a Bengal paneer special (no mushrooms, extra spicy) with a chilli naan, lentil dhal, and a salad. And it’s food heaven for me. But what about everybody else? What do other people love? And am I missing out on something else I might want to eat?

To help me answer that question, the experts at Peckwater Brands sent over their research into Britain’s favourite take away.

Britain’s Favourite Take Away

Europe’s biggest virtual food brand operator, Peckwater Brands, conducted a survery of 2,000 UK adults, asking everyone who uses delivery services like Deliveroo, Uber Eats, and Just-Eat at least once per month, on average, which cuisines they most frequently select. 

When placing orders through delivery platforms, they discovered that fifty percent of customers selected pizza as one of their top three options. That put it at the top of the list, just ahead of Chinese, which was chosen by 48% of people, though 74% of people over 55 chose it. 

Traditionally regarded as Britain’s favorite cuisine, Indian came in third, with 36% of respondents choosing it. 

In other locations, only 10% chose the traditional British dish of fish and chips, placing it slightly ahead of Japanese, sushi, and Turkish (both 9%). 

American fast-food options like burgers (34%), fried chicken (28%), and kebabs (20%) were more popular than traditional British fare. 

Growth In Take Away Market

Peckwater Brands’ previous research revealed that, despite the current economic downturn, the majority of adults in the UK (63%) still view takeout as a treat they look forward to. By and large, in 2022, Britons burned through £508 a year each on focal point feasts.   

Peckwater Brands CEO Sam Martin explained that the British food landscape become so different over ongoing years, with new delivery platforms launching to provide a wide range of choices. Additionally, the pandemic encouraged a growing number of cafes, pubs, and restaurants to begin offering delivery-based takeout orders. 

There are truly global takeout tastes among Britons today, and although novelty and convenience influence people’s choices, there will always be room for established favorites in the delivery market. In the end, the takeaway market is constantly reshaped by changing tastes and food trends, so takeaway businesses must constantly innovate and improve their offerings to remain visible and relevant. 

Cost Of Living

This study comes at a crucial time. High food and energy costs, staffing issues, supply chain disruptions, and tighter consumer spending are putting a strain on many hospitality businesses. As a company, Peckwater Brands intends to continue collaborating with kitchens across the UK to ensure that they are well-positioned to tap into customer demand through new menus and virtual brands.

Britain’s favourite take away orders:

1. Pizza was chosen by fifty percent as one of the top three takeout options.     
2. Chinese (48%)
3. Indian (36%)
4. Burgers (34%)
5. Fried Chicken (28%).     
6. Kebab (20%) 
7. Fish and Chips (10%)     
8. Sushi and Japanese cuisine (9%).   
9. Turkish (9%)
10. Thai (7%) 
11. Vietnamese (5%)
12. Caribbean (5%)
13. Korean (5%). 

About Peckwater Brands

Peckwater Brands (PWB) is an expert in delivery franchising. It streamlines the process of embracing virtual brands and multiple-franchise solutions, allowing restaurants and kitchens of all sizes to benefit from the full market demand. They are able to transform any kitchen into a multi-franchise operation by collaborating with partners from the hospitality industry. This allows the kitchen to integrate with their existing operations and opens it up to significantly increased demand from a variety of cuisines and brands.  

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